COVID-19 Message: A Letter from Our Executive ChairmanRead Now

Committed to Our Customers During COVID-19

Thank you very much for entrusting your customer-facing communication to ActivEngage.  We take this responsibility very seriously, making sure that we deliver detailed […]

Auto inventory ads on social media

Are Facebook Inventory Ads Stealing Your Customers?

2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always […]

Can you sell used cars on Facebook Marketplace?

Can You Sell Cars on Facebook?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining […]

car dealership holiday incentives for busy shoppers

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3

Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went […]

Tips for car dealership promotions and amenities

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers […]

Multitasking shoppers need digital marketing strategy

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 1

Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it […]

Facebook Messenger Ads with ActivEngage

How to Use Facebook Messenger Ads with ActivEngage

Since the inevitable death of organic social reach, dealers’ opportunity to reach and engage Facebook’s 2 billion users rests on paid advertising. Now […]

Google Click-to-Message: Your Secret Weapon for Mobile Ads

You may have heard that Google launched Google My Business Chat, a new feature that allows you to chat directly with customers on […]

How to Turn On Google My Business Chat with ActivEngage

As you know, mobile messaging is quickly becoming a preferred communication method auto shoppers. In fact, a recent Google study shows that car […]

Chat and text growth in the auto industry

What Car Buyers Want: Digital Channels for Today’s Automotive Shoppers

The role of the car salesperson is changing. While back in the day, shoppers would learn about car models at the dealership’s physical […]

live chat tips for slow car sales

4 Steps to Increase Unique Visitors, Leads, and Test Drives with Live Chat During the Slower Months

Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” But before you jump off […]

Make Digital Communication a Priority by 2025

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and […]

automotive infographics

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an […]

5 unlikely places to promote live chat

5 Unlikely Places You Can Promote Your Dealer Chat Service

You may think that the only place a chat invitation belongs is on your dealership’s website. However, there are many dealerships across the […]

Be the Cristiano Ronaldo of Dealerships

News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment […]

Car Dealership volunteer

3 Reasons Community Involvement Benefits Your Dealership

“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a […]