Auto inventory ads on social media

Are Facebook Inventory Ads Stealing Your Customers?

2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always […]

car dealership holiday incentives for busy shoppers

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 3

Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went […]

Tips for car dealership promotions and amenities

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 2

Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers […]

Multitasking shoppers need digital marketing strategy

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 1

Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it […]

Facebook Messenger Ads with ActivEngage

How to Use Facebook Messenger Ads with ActivEngage

Since the inevitable death of organic social reach, dealers’ opportunity to reach and engage Facebook’s 2 billion users rests on paid advertising. Now […]

Google Click-to-Message: Your Secret Weapon for Mobile Ads

You may have heard that Google launched Google My Business Chat, a new feature that allows you to chat directly with customers on […]

How to Turn On Google My Business Chat with ActivEngage

As you know, mobile messaging is quickly becoming a preferred communication method auto shoppers. In fact, a recent Google study shows that car […]

Chat and text growth in the auto industry

What Car Buyers Want: Digital Channels for Today’s Automotive Shoppers

The role of the car salesperson is changing. While back in the day, shoppers would learn about car models at the dealership’s physical […]

live chat tips for slow car sales

4 Steps to Increase Unique Visitors, Leads, and Test Drives with Live Chat During the Slower Months

Albert Einstein once said, “Life is like riding a bicycle. To keep your balance, you must keep moving.” But before you jump off […]

Make Digital Communication a Priority by 2025

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and […]

automotive infographics

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an […]

5 unlikely places to promote live chat

5 Unlikely Places You Can Promote Your Dealer Chat Service

You may think that the only place a chat invitation belongs is on your dealership’s website. However, there are many dealerships across the […]

Be the Cristiano Ronaldo of Dealerships

News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment […]

3 Reasons Community Involvement Benefits Your Dealership

“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a […]