It’s important for businesses in all industries to stay on top of consumer trends. But, for the car dealer, it’s crucial to understand […]

2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always […]

Increasingly, major national companies are promoting the fact that they have humans, personable beings, answering customer inquiries. Yet, in the automotive industry, the […]

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining […]

“Stop wasting so much time on leads that won’t close!” Sound familiar? If you’ve ever screamed internally when you watch your BDC repeatedly […]

You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining […]

Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went […]

Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers […]

Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it […]

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how […]

Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at […]

Since the inevitable death of organic social reach, dealers’ opportunity to reach and engage Facebook’s 2 billion users rests on paid advertising. Now […]

You may have heard that Google launched Google My Business Chat, a new feature that allows you to chat directly with customers on […]

As you know, mobile messaging is quickly becoming a preferred communication method auto shoppers. In fact, a recent Google study shows that car […]

You’ve invested a significant amount of time and money into optimizing your car dealership’s digital marketing strategy. Then, you’re told you have to […]

We are well into Q3 of 2017, and car sales continue to cool off despite the summer heat. As vehicle sales flatten, optimizing […]

June 12, 2017 (Orlando, FL) – ActivEngage, Inc., the most trusted brand in automotive live chat, is proud to announce a new service […]

Unless you’ve been living under a rock for the last decade, you’ve noticed that just about everyone has a smartphone in their hand […]

Accountability in the workplace is the paramount method to success. In order to justify your decisions as an owner or manager of a […]

I don’t often like to get into arguments about semantics, but I think this one cannot be ignored. There’s a term out there […]

At ActivEngage, it’s no secret that we’re strong advocates of quality conversations. And we know our managed chat team does it best. But, […]

You know what sucks? When businesses do something they believe will benefit customers, but due to poor execution, ends up being damaging and […]

The mobile shopping experience has been gaining precedence in the last few years, particularly in the last few months (Thanks, Google!), which is […]

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked […]

I’ve said it before, and I’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be […]

People buy from businesses they like, trust, and know—which is a big reason why establishing rapport is so important in the sales process, […]

I hate to be the one to say it, but (once again) the holidays are practically over. The excitement of gift-giving and receiving […]

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers […]

They say people buy with their emotions. However, what actually happens is a mix between influential information and emotional cues. MarketingProfs provides some […]

The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send […]

Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from […]

In a perfect world, shoppers would immediately know your dealership’s competitive advantages (i.e., amenities, “why buy” statement, and specials) by perusing your website. […]

“Nothing is more powerful than an idea whose time has come.” — Victor Hugo As the live chat industry grows, chat technology is […]

Live chat isn’t always as easy as adding code to your website and watching the leads come into your CRM. If you don’t […]

“You don’t have to swing hard to hit a home run. If you got the timing, it’ll go.” – Yogi Berra Three American […]

Investing in self-managed live chat can be a big, yet profitable step for your dealership. It saves you money and allows you to […]

Dare I say it…soon enough, it’s going to be winter. And when winter comes, you’re not going to share another Game of Thrones […]

Live chat success does not happen on its own. Success happens when your dealership flawlessly incorporates live chat into its daily processes. And one of […]

You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business. So how often do […]

“My dog ate my homework.”For anyone who went through the United States’ public school system since the 1970s, this should be a very […]

Have you ever sat down at a restaurant, decided what you wanted to eat, and then as soon as the waiter comes by […]

Dealers, your online customers want to communicate with you in real-time. Having live chat services is the best way to connect with them, […]

There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car […]

A dealership is often a high-stress environment. And if you don’t have a viable dealership culture of appreciation, you’re going to have to […]

Live chat can be a great way to offer excellent online customer service, generate leads, and build lasting relationships with shoppers. When customers […]

News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment […]

“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on […]

A colleague recently mentioned going to an old-fashion diner and having her order taken on an iPad. As contrary as it seems, it […]

Murphy’s law states, “Anything that can go wrong — will go wrong.” Therefore, severe weather happens, and when it does, your live chat […]

If you’ve seen AMC’s Breaking Bad, you already know about the radical transformation of Walter White, a chemistry teacher who turned into a […]