July 10, 2019
It’s important for businesses in all industries to stay on top of consumer trends. But, for the car dealer, it’s crucial to understand […]
February 20, 2019
2019 is the year of social media, and more importantly, the year of Facebook. You and I both know your customers are always […]
January 28, 2019
Increasingly, major national companies are promoting the fact that they have humans, personable beings, answering customer inquiries. Yet, in the automotive industry, the […]
June 27, 2018
“Stop wasting so much time on leads that won’t close!” Sound familiar? If you’ve ever screamed internally when you watch your BDC repeatedly […]
April 5, 2018
You know that dealership live chat feature vendors are raving about? The one where you can ride in on a horse and shining […]
December 6, 2017
Welcome to the final part of our 3-part series on how to win over multitasking shoppers at the dealership. In part 1, we went […]
December 1, 2017
Multitasking shoppers are complex car buyers, and therefore, difficult to attract for car dealers. The thing is, the vast majority of your automotive shoppers […]
November 29, 2017
Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it […]
November 28, 2017
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers, and how […]
November 10, 2017
Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at […]
September 7, 2017
Since the inevitable death of organic social reach, dealers’ opportunity to reach and engage Facebook’s 2 billion users rests on paid advertising. Now […]
September 5, 2017
You may have heard that Google launched Google My Business Chat, a new feature that allows you to chat directly with customers on […]
August 4, 2017
As you know, mobile messaging is quickly becoming a preferred communication method auto shoppers. In fact, a recent Google study shows that car […]
July 17, 2017
You’ve invested a significant amount of time and money into optimizing your car dealership’s digital marketing strategy. Then, you’re told you have to […]
July 7, 2017
We are well into Q3 of 2017, and car sales continue to cool off despite the summer heat. As vehicle sales flatten, optimizing […]
June 12, 2017
June 12, 2017 (Orlando, FL) – ActivEngage, Inc., the most trusted brand in automotive live chat, is proud to announce a new service […]
September 2, 2016
Unless you’ve been living under a rock for the last decade, you’ve noticed that just about everyone has a smartphone in their hand […]
April 10, 2016
Accountability in the workplace is the paramount method to success. In order to justify your decisions as an owner or manager of a […]
August 19, 2015
I don’t often like to get into arguments about semantics, but I think this one cannot be ignored. There’s a term out there […]
August 13, 2015
At ActivEngage, it’s no secret that we’re strong advocates of quality conversations. And we know our managed chat team does it best. But, […]
August 5, 2015
You know what sucks? When businesses do something they believe will benefit customers, but due to poor execution, ends up being damaging and […]
May 6, 2015
The mobile shopping experience has been gaining precedence in the last few years, particularly in the last few months (Thanks, Google!), which is […]
April 1, 2015
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods […]
March 5, 2015
Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked […]
February 26, 2015
I’ve said it before, and I’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be […]
February 4, 2015
“Run the football. RUN the football. RUN THE FOOTBALL!” Every Seahawks fan in America was thinking this on Sunday as they watched, with […]
January 6, 2015
People buy from businesses they like, trust, and know — which is a big reason why establishing rapport is so important in the […]
December 31, 2014
I hate to be the one to say it, but (once again) the holidays are practically over. The excitement of gift-giving and receiving […]
December 22, 2014
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers […]
December 17, 2014
They say people buy with their emotions. However, what actually happens is a mix between influential information and emotional cues. MarketingProfs provides some […]
December 1, 2014
The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send […]
November 13, 2014
Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from […]
November 10, 2014
In a perfect world, shoppers would immediately know your dealership’s competitive advantages (i.e., amenities, “why buy” statement, and specials) by perusing your website. […]
November 5, 2014
“Nothing is more powerful than an idea whose time has come.” — Victor Hugo As the live chat industry grows, chat technology is […]
November 3, 2014
Live chat isn’t always as easy as adding code to your website and watching the leads come into your CRM. If you don’t […]
October 23, 2014
“You don’t have to swing hard to hit a home run. If you got the timing, it’ll go.” – Yogi Berra Three American […]
October 13, 2014
Investing in self-managed live chat can be a big, yet profitable step for your dealership. It saves you money and allows you to […]
October 1, 2014
Dare I say it…soon enough, it’s going to be winter. And when winter comes, you’re not going to share another Game of Thrones […]
September 17, 2014
Live chat success does not happen on its own. Success happens when your dealership flawlessly incorporates live chat into its daily processes. And one of […]
September 15, 2014
Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks […]
September 3, 2014
You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business. So how often do […]
August 27, 2014
“My dog ate my homework.”For anyone who went through the United States’ public school system since the 1970s, this should be a very […]
August 25, 2014
Have you ever sat down at a restaurant, decided what you wanted to eat, and then as soon as the waiter comes by […]
August 7, 2014
Dealers, your online customers want to communicate with you in real-time. Having live chat services is the best way to connect with them, […]
July 30, 2014
There’s an ongoing struggle in the dealership community for winning a shopper’s trust. Why? Because shoppers have a preconceived idea of the car […]
July 21, 2014
A dealership is often a high-stress environment. And if you don’t have a viable dealership culture of appreciation, you’re going to have to […]
July 2, 2014
Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they […]
June 25, 2014
News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment […]
June 9, 2014
“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on […]
May 28, 2014
A colleague recently mentioned going to an old-fashion diner and having her order taken on an iPad. As contrary as it seems, it […]
February 17, 2014
Murphy’s law states, “Anything that can go wrong — will go wrong.” Therefore, severe weather happens, and when it does, your live chat […]
July 14, 2012
If you’ve seen AMC’s Breaking Bad, you already know about the radical transformation of Walter White, a chemistry teacher who turned into a […]