ActivEngage Joins Fortellis Marketplace With A Secure Elead CRM Direct Post Integration

Original Source: Globe Newswire / Tuesday, October 24, 2023 

 (GLOBE NEWSWIRE) -- ActivEngage is proud to be the first, and currently the only, automotive messaging and consumer engagement solution to securely integrate with CDK Global ELEAD CRM. Elead Lead Delivery API is now available through the CDK Global Fortellis Marketplace. This groundbreaking integrated development empowers automotive dealerships with the capability to seamlessly retrieve ActivEngage inbound chat and messaging data via secure data-protected API integration.

Moreover, this integration amplifies sales and marketing endeavors by giving more depth into customer profile insights and lead attribution. Data fields that have always been captured in the ActivEngage messaging platform, such as lead source attribution, can now be pushed into the Elead system.

Immediately, Dealers gain new and enhanced visibility into customer profiles, enabling refined sales strategies not previously possible because of how ActivEngage meticulously captures and accurately correlates source and sub-source data from diverse communication channels, such as SMS Text, Facebook Messenger, and Web Chat.

ActivEngage eleads crm integration example
“As technology evolves, so does our commitment to safeguarding data integrity and ensuring regulatory compliance,” said Michael Third, CTO of ActivEngage. “The introduction of the Elead Lead Delivery API marks a pivotal juncture for automotive dealerships, offering a robust and secure conduit for accessing critical messaging data, ultimately raising the bar for technical excellence and customer engagement standards.”

The Elead CRM Direct Post integration by ActivEngage signifies a noteworthy advancement for dealers utilizing CDK Global Elead CRM. The integration equips dealers with the means to efficiently monitor and oversee inbound messaging data within the CRM framework fortified by the highest data security protocols for sensitive customer information, thereby eradicating reliance on email-based transmission.

To learn more about Elead Lead Delivery API, visit CDK Global Fortellis Marketplace or

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About CDK Global Fortellis Marketplace

CDK Global Fortellis Marketplace is a technology platform that enables the automotive industry to leverage, build, innovate and integrate solutions and workflows to transform business. The platform connects OEMs and dealers with software developers through the Developer Network and Marketplace. Visit CDK Global Fortellis to learn more.


About CDK Global, LLC

CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (“OEMs”) across automotive and related industries. The Company’s cloud-based, software as a service (“SaaS”) platform enables dealerships to manage their end-to-end business operations including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles. By automating and streamlining critical workflows, the integrated platform of modern solutions enables dealers to sell and service more vehicles by creating simple and convenient experiences for customers and improves their financial and operational performance.


About ActivEngage

ActivEngage is the premier managed messaging and customer engagement solution for car dealers, auto groups, and OEMs. Founded in 2007, ActivEngage offers solutions for every stage of the customer journey and produces unparalleled results 24/7. The success of ActivEngage lies in its highly-trained Customer Engagement Experts (CEEs) and ever-evolving, web-based software. From chat, text, and Facebook Messenger to digital retailing, reputation enhancement, behavioral offers, service scheduling, and so much more, ActivEngage is a one-stop shop for car dealers who value an elevated customer experience.

Media Contacts

Melissa Maxey