OEM Leverages Chat to Create Instant Connections with Online Shoppers
Orlando, FL. December 2016—ActivEngage, Inc., the most trusted brand in automotive live chat, announced today that it is now the exclusive provider of live chat services for Mazda Canada Inc.
Today’s car shoppers expect the highest level of service and information from Mazda Canada. In order to meet these expectations, Mazda Canada entrusted ActivEngage’s highly-trained team of Live Chat Specialists with the responsibility of representing the Mazda Canada brand and providing quality chat conversations that surpass the standards of its customer base.
Michael Tsang, Manager of Interactive Marketing at Mazda Canada, commented on the partnership, “We chose to incorporate live chat into our digital marketing strategy in order to keep pace with the rapid changes in consumer preferences and increased expectations online. After comparing multiple chat providers, the ActivEngage team has demonstrated that its live chat team is the best of its kind. We are confident in our decision to provide real-time communication for our customers and look forward engaging the online community on our website.”
On being selected to manage live chat on behalf of Mazda Canada, Ted Rubin, COO of ActivEngage, said, “We are excited to provide our managed chat solution to Mazda Canada. Mazda’s commitment to providing an exceptional online experience to its customers is impressive, and we are equally committed to helping Mazda Canada achieve even greater success.
About Mazda Canada:
Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information about Mazda Canada visit: www.media.mazda.ca
Since 2007, ActivEngage has provided the most trusted automotive live chat software and professionally managed chat service to dealerships, automotive groups and manufacturers around the world. With ActivEngage’s web-based software, dealerships can build relationships with their online customers and provide a concierge-level of customer service. ActivEngage also employs professional Live Chat Specialists in its Orlando and Las Vegas offices who are expertly trained to answer inquiries and generate additional sales opportunities on behalf of dealerships. To learn more about ActivEngage, please visit www.activengage.com.