Excite Car Buyers With a Virtual Test Drive

Excite Car Buyers With a Virtual Test Drive

Written By AE Staff

It’s time to drive the thing! With more and more shoppers wanting to complete much of the car buying process online, how do you best build on the emotion of getting a new car? How do you convey the vehicle in a way the digital customer can get a feel for it in action before they come into your showroom? …

How to Increase Service Lane Profits

How to Increase Service Lane Profits

Written By Carol Marshall

To non-dealership folks and those not well acquainted with the automotive industry, selling cars might seem like the most significant revenue generator and the most profitable part of the whole operation. After all, the lots are lined with tons of cars (well, at least they used to be). But while it does make up a large percentage of dealership profit, …

Can ChatGPT Really Help Car Dealerships?

Can ChatGPT Really Help Car Dealerships?

Written By AE Staff

Artificial intelligence is always depicted as kind of scary in movies. It learns too much and becomes self-aware. It hates being handled by humans. It rebels. It kills or enslaves us all. Very dramatic! In reality, AI is a little more…boring? Funny? A novelty? I mean, people play chess with it sometimes. Its use in developing self-driving cars is off …

Why Dealers Must Have Robust Digital Communication Tools to Engage Car Buyers

Why Dealers Must Have Robust Digital Communication Tools to Engage Car Buyers

Written By Ted Rubin

Narrator: You’re watching Inside Automotive with Jim Fitzpatrick. Jim Fitzpatrick: Hey everyone I’m Jim Fitzpatrick thanks so much for joining us on another edition of Inside Automotive right here at the CBT Automotive Network.  Today we’re happy to have with us in the studio Mr. Ted Rubin who’s the Chief Executive Officer of ActivEngage a people-powered web-based live chat and …

LivePerson Suspends Car Dealer Chat. We Can Help.

LivePerson Car Dealer Chat Has Been Suspended. We Can Help.

Written By AE Staff

As you may (or may not!) have heard, LivePerson Automotive is closing the hood on its direct-to-dealer automotive messaging platform on October 31, 2022. [EDIT: this date has changed, and LivePerson’s automotive messaging platform is now out of service as of 11/29/2022.] Being among the first live chat services for dealerships, we enjoyed a healthy competition with LivePerson that helped fuel …

3 Ways to Use the Recharge Lounge at Digital Dealer

3 Ways to Use the Recharge Lounge at Digital Dealer

Written By AE Staff

Digital Dealer Las Vegas 2022 is a whirlwind of a time. It’s packed with content, and it’s A LOT to take in. Plus, the upcoming conference is in Las Vegas! That’s, like, the textbook destination for a crazy time.  We’re not saying your time at Digital Dealer Conference & Expo Las Vegas 2022 is going to be The Hangover levels …

ASOTU Empowers Dealerships with ASOTU CON

ASOTU Empowers Dealerships with ASOTU CON

Written By AE Staff

A little over two years ago, you would have thought the automotive industry and retail automotive, as we know it in America, was ending. That’s what the media would have you think. The feelings were warranted on the surface. A global chip shortage and resultant inventory shortage had the industry sweating and we were being warned to be prepared for …

What to Look For When Opting For Automotive Chat Services

What to Look For When Opting For Automotive Chat Services

Written By Ted Rubin

In any relationship, communication is key.  Romantic relationships, friendships, business partnerships, and even sales transactions; all of these require communication to initiate, sustain, and maintain. Misunderstandings, assumptions, presumptions, and any other relational mishaps you can think of, almost always come from a place of uneven or poor communication.  In an increasingly digital world, where consumers start and sometimes end their …

If I Had a Car Dealership…

If I Had a Car Dealership…

Written By AE Staff

a guest blog by Wes McClelland, Sales Director at ActivEngage I’ve never been a quitter; it’s not something I do, nor is it in my DNA.  In February of 1996, I was newly married and looking for a job. I was fresh out of college, where I majored in Criminal Justice. I wanted to become a peace officer in the …