(Article first appeared on AutoSuccess Online’s November 2023 Edition) Digital natives were born into a world filled with rapidly advancing technology, and as a result, they are unlike any consumer group that came before them. Understanding who digital natives are, how they think, and how to effectively engage with them is critical for dealers looking to thrive in a modern …
Creating Digital Solutions for a New Age of Automotive Retail
Jim Fitzpatrick: I wanna thank you so much for taking the time out of your busy schedule to join me here in the studio and as well as you, Phil, I know that you’re zooming in here as we do nowadays, so thank you so much for joining us as well. Jim Fitzpatrick: Ted, let me kind of start with …
From Chat to Checkout: Optimizing the Digital Retail Funnel
Original Source: Digital Dealer | From Chat to Checkout: Optimizing the Digital Retail FunnelBy Carol Marshall, COO, ActivEngage, Inc.In the ever-evolving automotive landscape, auto dealerships are embracing the potential of online digital retail tools to enhance the car buying journey. Cox Automotive’s 2022 Car Buyer Journey Study reveals that an impressive 81% of car shoppers acknowledge the significant impact of …
DealerKnows Summer Camp Redefines the Automotive Conference
The automotive conference. A vast hall of carpet, curtains, and creative booths conveying car-related commerce. This is undoubtedly the image that appears when we think of an automotive conference (your Digital Dealers, your NADAs), and there is nothing wrong with that! The format is conducive to learning on the go, getting information on new products and processes, and networking with …
AI and Machine Learning Discussion Panel
Simon Baker: So come up and join me here. We’re going to have a real deep conversation, I hope, around how sort of AI machine learning can be sort of really practically applied. But let’s first things first, introductions. So Roman, introduce yourself. Roman Sidorchuk: Thank you very much for the invite. Really looking forward to this conversation. I am …
AI Chatbots and Digital Retailing: How Do Customers Want to Communicate?
Jim Fitzpatrick: As the industry moves further into a digital future, you need to be mindful of your digital experience. Joining us in the studio today is Ted Rubin, the Chief Executive Officer of ActivEngage, a people-powered web-based live chat and communication solutions provider to discuss the latest insights and trends into dealer to consumer conversations. Ted, thank you so …
How to get Internet Leads for Car Sales
With the rise of technology, the way people shop for cars has changed drastically in recent years. Today’s car buyers are more likely to research and shop online, and they expect to be able to find the information they need quickly and easily. As a result, internet leads have become a crucial part of the car sales process and the …
Benefits of Chat Integration in a Dealership CRM
The automotive industry is in an exciting new era! It’s the era of utilizing technology to help improve the customer experience in the world of car sales. One critical aspect of this technology is the integration between different software systems used by dealerships. It’s imperative that all of your technology plays nice to ensure the most streamlined customer experience – …
Are Shoppers in the Market to Buy a Car Now?
Do shoppers need a car now? Like, right now? Sure, people WANT cars now; but are they able to buy a car now? Buying a car these days can be quite an investment. Perhaps more so than usual. Especially a new car. According to Kelly Blue Book: “The average new car in America sold for $48,763 in February (2023)…” The …