A little over two years ago, you would have thought the automotive industry as we know it was ending.
That’s what the media would have you think. The feelings were warranted on the surface. A global chip shortage and resultant inventory shortage had the industry sweating. We fear the unknown, and a lack of control over the situation can worsen that feeling.
The thing about people, though, is that they are strong. Sometimes, surprisingly so. People are incredibly resilient, whether surviving life-threatening situations, gaining super strength in adrenaline-fueled crises, or finding ways to navigate the automotive industry in an unprecedented modern pandemic.
ASOTU Brings Power Back to The People
Paul J Daly, a marketing master in the automotive industry, watched the COVID shutdowns unfold on an unsuspecting population but refused to believe that people would buckle under its uncertain weight.
He knew that people were too strong and resilient to allow that to happen. And together with Kyle Mountsier, another automotive marketing pro, he created a community that encourages, highlights, and preserves the indomitable human spirit at the automotive industry's core. More specifically, dealerships.
Enter: Automotive State of the Union (or ASOTU; pretty snappy name, right?)
A People-First Philosophy
An Innovative, First-Of-Its-Kind Automotive Conference – ASOTU CON
While ASOTU has cultivated an impressive online presence and community within the automotive space, it has primarily been digital. The thing about a community in a post-pandemic world is that a community naturally wants to come together – and not just over a Zoom meeting.
Thus, ASOTU CON was born.
Bringing dealers, OEMs, and even big thinkers from outside the automotive industry together, ASOTU CON aims to inject a much-needed adrenaline shot into the modern automotive conference game. With rapid-fire speaking sessions that focus on substance, not length, quickdraw pitch sessions, and live entertainment: this first-of-its-kind automotive conference is sure to make a splash.
ActivEngage is Bringing the Conversation to ASOTU CON
Because of the spirit of ASOTU’s mission, ActivEngage is proud to have the opportunity to collaborate with them for ASOTU CON.
Our Chief Operations Officer, Carol Marshall, will be speaking on a panel titled “Elevating the Consumer Conversation.” As the first automotive live chat company on the scene back in 2007, we are excited to showcase our time-tested conversational expertise to a passionate community of real champions of the automotive industry and its mission to provide exceptional customer experiences and serve their surrounding communities.
In addition, we’re sponsoring the VIP Lounge for the event: a high-rise bar above the unprecedented automotive conference space in the Xfinity Live! Center in southern Philadelphia: featuring delicious food, drink, and even massage therapists!
We can’t wait!
Connect with the ActivEngage Team at ASOTU CON
We’ve got a whole crew to GO 2 ASOTU!
Check out the roll call for our ASOTU CON crew and how you can connect with them!