The Pilot Program

Mercedes-Benz of Atlantic City

The Challenge


In 2018, Mercedes-Benz of Atlantic City experienced consistently low organic website traffic that impacted lead generation and sales opportunities. The high-line New Jersey dealership needed to find a better way to attract more organic visitors from a large metro city that was more than 50 miles away.

The Idea


Target The Right Shoppers

Conduct thorough research to target and acquire the right shoppers to increase website lead conversions.

Develop A Custom Strategy

Keyword research, web presence audit, SEO performance and model pages, heavy SEO penetration, competitor watch, and conversion tracking.

Campaign
Management

Continually optimize and refine content and metadata to ensure mobile and desktop sites perform at optimum levels.

The Solution


Incorporate custom SEO performance pages and enhance metadata strategy to increase website traffic and conversions.

Solutions’ Custom Pages

ActivSEO uses custom SEO and model performance pages to bring new users to the site while increasing session duration and conversion opportunities. The site pages include custom content to provide great SEO value and address all potential customer inquiries while keeping shoppers engaged on the site.

All New Metadata Strategy

Alongside the high-value SEO content, we implement a metadata strategy that enables the website to rank optimally on all popular search engines. This strategy allows dealerships to rank highest for what shoppers are searching.

The Implementation


Impact


Generally, it takes a minimum of 90 days to see the true impact of an SEO campaign’s performance. But, for Mercedes Benz of Atlantic City, we saw its website traffic increase significantly in a little over two months.

27%

increase in
organic traffic

29%

increase in
new users

31%

increase in
organic sessions

25%

increase in
pageviews

“Given our strong partnership with ActivEngage, we were confident that ActivSEO would help our stores, but the results far exceeded our expectations. In less than three months, Mercedes-Benz of Atlantic City saw a 30% increase in unique visitors and our chat leads almost doubled — proof that we were getting qualified traffic and low-funnel customers on our site.”

Michael Sloane

Dealer Principal & Owner
Park Avenue Motorcars

ActivEngage Leads Doubled
with ActivSEO


Ready to increase your qualified website and showroom traffic with ActivSEO?

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