Happy man using smartphone at car dealership with cars in background.

Your Word is Worth More Than Our Ad Budget– Here’s Your Cut

Written By AE Staff

In automotive retail, a recommendation from someone who actually runs a store beats any sales pitch. If ActivEngage has earned its keep at yours, here’s how to pass that along and get rewarded for it. You’ve probably gotten the call. A dealer you know, maybe from your 20 group, maybe a GM you came up with, is looking at a …

Warm welcome message from an ActivEngage live agent

Every Call Counts: How Flip2txt Is Redefining Dealership Communication

Written By AE Staff

You already know calls are being lost. Your customers are ready to tell you what they need instead. Most dealership leaders are not in the dark about missed calls. You’ve seen the reports. You’ve heard the complaints and felt the pressure. You may have already made investments to solve it. And yet, your customers are still telling you, through your …

David Kain Interviews Ted Rubin at NADA 2026

NADA Show 2026: Fireside Chat, Human-Centric AI in Automotive Retail

Written By AE Staff

In this fireside chat, ActivEngage CEO Ted Rubin and industry leader and V20 Group founder David Kain discuss the most productive ways to use AI in automotive retail. The focus is simple: AI should support and enhance dealership teams, not replace sales conversations. In this discussion, you’ll learn: Why the first customer conversation should stay human The difference between customer …

A person browsing a dealership website is greeted by a live person

Your Website Isn’t a Billboard — It’s Your Most Influential Salesperson

Written By AE Staff

In the automotive industry, every interaction either builds trust or burns it. Too many dealership websites are still designed like digital billboards — showcased with specials, static photos, and “Contact Us” buttons that lead to black holes in inboxes. That’s not how consumers shop anymore. Today’s shoppers crave proof that you’re listening right now. Whether they’re browsing at 11:30 PM from …

ActivEngage is Laser Focused on Sales | Brian Pasch Podcast

Written By AE Staff

Why Conversations—not Leads—Are the Real Game-Changer in Automotive Retail In this high-impact episode, ActivEngage CEO Ted Rubin joins automotive retail strategist Brian Pasch to challenge the outdated obsession with lead generation. Instead, Rubin makes the case for a more powerful approach: real human connection through meaningful, live conversations. If your dealership is stuck in the “more leads = more sales” …

🎙️ Podcast Feature: Ted Rubin on the Car Dealership Guy Podcast

Written By AE Staff

The Human Advantage in Car Sales—And Why Ted Rubin Won’t Let It Die “Real Conversations Still Sell Cars” In this episode, Car Dealership Guy’s Yossi Levi sits down with Ted Rubin, CEO of ActivEngage, to discuss why real human connection still drives the most meaningful results in automotive retail. As many dealerships rush to adopt AI tools, Ted issues a …

The Conversation That’s Redefining Automotive Chat

Written By AE Staff

In this must-hear episode of Dealer Talk with Jen Suzuki, ActivEngage CEO Ted Rubin joins the conversation to challenge the status quo of dealership messaging and reveal how real-time, human-led engagement is driving higher conversions, more revenue, and better customer experiences. From the showroom to the service lane, Rubin explains why dealership messaging can no longer be treated as an …

Find the Pony with Carol Marshall | ActivEngage x ASOTU

Written By AE Staff

The Secret to Building Teams That Stick — with Carol Marshall on ASOTU In this high-energy episode of the ASOTU podcast, our own Carol Marshall, COO of ActivEngage, pulls back the curtain on what it really takes to build a team that delivers world-class customer experiences to supercharge your dealership. Spoiler: it’s not just résumés and interviews—it’s attitude, authenticity, and …

The Engagement Gap: Why Your Dealership Is Losing Customers Before They Ever Step Inside

Written By AE Staff

The Harsh Truth About Today’s Digital Car Shoppers The automotive industry has seen more disruption in the past five years than in the previous fifty. Customer expectations have evolved dramatically, a recent CarGurus Study shows a growing number of consumers prefer to do more online before going to the dealership. Yet many dealerships are still engaging shoppers the same way …