How Cox Automotive’s New Buyer Segments and DataWise™ Can Help Improve Your Sales Process

How Cox Automotive’s New Buyer Segments and DataWise™ Can Help Improve Your Sales Process

Written By AE Staff

In response to the Covid-19 pandemic, Cox Automotive conducted a study that analyzed the types of customers looking to buy vehicles. The study identified five car buyer segments or personas, each with unique characteristics. When dealers better understand these demographics, they can use the information in tandem with DataWise to shorten the path to the sale and greatly enhance the …

What’s Your Chat Follow-Up Process?

What is Conversational Commerce?

Written By AE Staff

Advertising doesn’t work like it used to, and reaching customers takes more than a flashy commercial. Millennials, particularly, are highly resistant to ads, having grown up in a digital environment. You’ll have to work for their attention if you want them to make purchases at your dealership.  Consumers want connection, and they seek out brands committed to their needs. Customer …

New Social Advantage Ad Options!

NEW! Social Advantage 2.0: Better Facebook Ads for Car Dealerships

Written By AE Staff

ActivEngage has become a digital engagement leader by helping auto dealers connect with their customers through multi-channel messaging options. We stay committed to helping our clients make the most of their time and resources, so we’re always working in the background to ensure that everything is running smoothly. From managed messaging to integrated add-ons, upsells, and other features, ActivEngage never …

The Problems With Chatbots & Car Dealerships

The Problems With Chatbots & Car Dealerships

Written By Ted Rubin

Back in 2017, chatbots for car dealerships were the “next big thing”; they promised to provide more qualified sales opportunities at a lower cost. However, once bots started handling conversations for car dealers, it was clear to see where the communication gaps existed. From impersonal interactions to unhelpful responses, it was clear that chatbots could not stand in for dealerships …

COVID-19: June Update from the ActivEngage President

COVID-19: June Update from the ActivEngage President

Written By Ted Rubin

ActivEngage Staff and Partners: As we continue to deal with the effects of the coronavirus and working remotely, I feel that how we identify ourselves and have defined our commitment to our people and our customers is indeed being tested. Our company was designed from the ground up to be a remotely managed human service and resource. Our goal is …

[WEBINAR] Getting Personal During Social Distancing with DealerSocket

[WEBINAR] Getting Personal During Social Distancing with DealerSocket

Written By Carol Marshall

Did you miss our webinar with DealerSocket hosted by our very own, Carol Marshall, and Cavan Robinson of DealerSocket? These industry experts discuss automotive strategy and how your dealership can build virtual connections with buyers during social distancing. Watch the full webinar below. Then, read on to learn even more ways to use technology to your advantage and create meaningful …

A COVID-19 Operations Update From Our Chairman

A COVID-19 Operations Update From Our Chairman

Written By Ted Rubin

These are unprecedented times.  We all wake each day and hope for a new status or even a new reality.  There is so much that has changed, and we long for the day that things start to change back to something that we can relate to as “normal”.  Every day is difficult, with immense stress and challenges that none of …

How to Connect With Shoppers Digitally as Social Distancing Becomes Common Practice

How to Connect With Shoppers Digitally as Social Distancing Becomes Common Practice

Written By Ted Rubin

The automotive industry is facing uncertain times, as COVID-19’s effects on business remain unclear.  The nation continues to practice social distancing as a safety measure, putting businesses that depend on real world foot traffic in a tight spot. Social distancing may affect real world business, but digital foot traffic is thriving.  To offset any upset in sales, we’re sharing three …

Committed to Our Customers During COVID-19

Committed to Our Customers During COVID-19

Written By Ted Rubin

Thank you very much for entrusting your customer-facing communication to ActivEngage.  We take this responsibility very seriously, making sure that we deliver detailed and quality conversations to your customers each day. Many of you are closely monitoring the Coronavirus (COVID-19), and the state of its impact on our country and businesses. At ActivEngage, we’re monitoring it closely as well. Because …