This article was originally created for Dealer Marketing Magazine by ActivEngage’s COO, Carol Marshall. Think about the last time you had a really great conversation. When I think about a great conversation, my mind goes to those a-little-too-long lunches with business colleagues. Game night with friends on the weekend. Laughing until I cry until the wee hours of the morning …
How Automotive SEO Helps Car Dealers
Does your dealership need the power of automotive SEO? With car dealerships seemingly on every corner, you’ve got to make sure you’re leaning into every competitive advantage. This includes making sure your car dealership’s offerings are highly visible and being found by the right people in your communities. Attracting customers looking for the services car dealerships offer is a must, …
What Is Your Automotive Live Chat Provider Providing?
Based on the conversations we’ve seen over the past year and a half, it’s clear that people are craving connection. So much so that shoppers seek digital touchpoints during their entire customer journey, like live chat, to get their needs met. In conjunction with this trend comes the sudden boom in online car buying, which is no longer just a …
Focus on Fixed Ops in a Chip Shortage
The recent car chip shortage has put quite a wrench in the cogs of inventory levels and new vehicle sales. But at the root of this is a much bigger problem. The semiconductor chip shortage has halted automotive production in general. And in no small manner. From a story by CNBC: “The ongoing semiconductor chip shortage is now expected to …
How Car Dealerships Can Outpace Carvana
In this blog, you will: See how Carvana has disrupted the automotive industry. Get insight as to where consumers stand when it comes to purchasing a vehicle online. Learn how you can match (and beat!) Carvana’s unique brand of automotive customer experience. If you haven’t heard of Carvana by now, you aren’t paying attention. Eight years ago, Carvana was born …
[Press Release] Darwin Automotive Now Offers Auto Dealers Guided Digital Retailing with ActivEngage Chat Integration
Best-in-class digital retailing and customer engagement tools ensure truly integrated chat for the entire dealership website journey. Combining the power of the Darwin Digital Retailing platform with the skilled communication of ActivEngage truly takes digital retailing to the next level.”— Chris Grimes, Chief Strategy & Success Officer at Darwin Automotive ISELIN, NEW JERSEY, UNITED STATES, May 26, 2021 /EINPresswire.com/ — …
How Cox Automotive’s New Buyer Segments and DataWise™ Can Help Improve Your Sales Process
In response to the Covid-19 pandemic, Cox Automotive conducted a study that analyzed the types of customers looking to buy vehicles. The study identified five car buyer segments or personas, each with unique characteristics. When dealers better understand these demographics, they can use the information in tandem with DataWise to shorten the path to the sale and greatly enhance the …
A Closer Look at ActivEngage Quality – Featuring Randy Jeffrey
When we talk about quality as a concept, a few things usually come to mind. Some describe it as the degree of excellence of something (or someone!). Others may say it’s about meeting certain expectations. Vague at best. But when we talk about quality in a chat evaluation, it’s important to know what characteristics you’re measuring and why. ActivEngage Director …
[WEBINAR] Humanizing Digital Retailing, with Kevin Frye
Did you miss the meeting of the minds last month? Automotive experts, Kevin Frye and Carol Marshall shared the virtual stage in The Missing Link: How to Humanize Digital Retailing webinar. If you weren’t able to make it, don’t fret! We’re breaking down the highlights right here. The Drawbacks of Digital Retailing As Carol and Kevin dove into his history …

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