The National Automobile Dealers Association conference, NADA2025, proved one thing: the future of automotive retail is all about connecting digitally in a more thoughtful, personal and interactive way. In an industry where every second counts, dealerships can’t afford to miss a single opportunity to engage with shoppers in real-time. At this year’s event, we showcased Flip2Txt, LeadBoost, and our all-human …
Revolutionizing Automotive Conversations: Insights from Carol Marshall of ActivEngage
Revolutionizing Automotive Conversations: Insights from Carol Marshall of ActivEngage In a compelling episode of Auto Collabs, Paul J. Daly, Kyle Mountsier, and Michael Cirillo welcomed Carol Marshall, a key leader at ActivEngage, to discuss the future of automotive retail. The conversation spotlighted ActivEngage’s commitment to blending cutting-edge AI technology with live interaction to create meaningful customer experiences. Key Highlights Human-Centric …
Training the ActivEngage Team to Build Trust & Drive Results | Carol Marshall & Camilla Richards
ActivEngage Agents Build Trust and Drive Results for Car Dealerships In this episode of Behind the Bubble in our Fully-Engaged series, we sit down with Camilla Richards, Senior Manager of Training and Quality at ActivEngage. With 13 years of experience, Camilla shares her journey from joining the company as an automotive live chat agent to senior manager of training and …
Behind the Bubble: Randy’s Approach to Messaging Excellence | Carol Marshall & Randy Jeffrey
In this episode of Behind the Bubble in our Fully-Engaged series, we take you behind the scenes of ActivEngage’s human-powered automotive chat operations. This series highlights what makes our unscripted approach unique—fostering authentic, meaningful conversations that drive results for our automotive dealer partners. This episode features Randy, our Director of Messaging Operations, sharing his 11.5-year journey with ActivEngage. Starting as …
Driving Real Engagement in Chat | Carol Marshall & Bill Reidy with Jen Suzuki
In this episode of Dealer Talk with Jen Suzuki, she is joined by Bill Reidy, VP of Sales at ActivEngage, and Carol Marshall, COO of ActivEngage, as they dive into the evolving landscape of digital customer engagement in the automotive industry. In this segment, they discuss how automotive consumer expectations have shifted over time, with car buyers now seeking seamless, …
Maximize Every Engagement: Turn Every Online Lead into a Dealership Showroom Experience
The journey of automotive shoppers begins online. In today’s digital-first landscape, your dealership’s website is often the first interaction a potential customer has with your brand. Whether they arrive by a third-party link, organically, or from an OEM, your website becomes the starting point for their buying process. But with only 2% to 3% of visitors converting, how can you …
Google Business Profile (GBP) Chat is Going Away. Now What?
In a significant move impacting businesses worldwide, Google announced the discontinuation of its Business Profile Call History and Chat features on July 31, 2024. This has left many businesses scrambling to fully understand how this will impact their company and customers and find alternatives to maintain engagement and support. Here are the important dates you need to be aware of: …
Effective Automotive Chat Solutions Enhance Customer Experiences
First Impressions Matter. Many auto consumers initially interact with a dealership through chat tools, making it crucial for these tools to offer high-quality engagements. A poorly managed chat can lead to missed opportunities and lost sales. If your current automotive chat solution struggles with engagement or conversion, it might be time to explore new options. Choosing the Right Chat Solution …
Engaging Digital Native Consumers: Essential Strategies for Automotive Dealerships
Who are Digital Natives? The term “digital native” is often used to describe individuals who have grown up immersed in technology, typically Millennials and Generation Z—also known as Zoomers. This group is not only tech-savvy but also wields significant economic influence, with a combined purchasing power exceeding $3 trillion. Understand Digital Natives’ Shopping Preferences Digital natives exhibit unique purchasing behaviors, …