As automotive retail continues to evolve, dealerships face a new challenge: engaging shoppers who have already done most of their research before ever reaching out. Today's customers arrive with more information, higher expectations, and a clearer understanding of what they want. The opportunity is no longer simply providing answers, it's creating meaningful interactions that build trust, confidence, and ultimately drive action.
In this recorded webinar, ActivEngage COO Carol Marshall explores how dealerships can adapt to these changing consumer behaviors by balancing technology with authentic human engagement. The discussion examines the growing role of customer experience in dealership success, the signals hidden within digital conversations, and how AI can be used to support—not replace—the human connections that influence buying decisions.
Key topics include:
- The changing expectations of today's automotive shoppers
- Why customer experience has become a competitive differentiator
- How digital engagement reveals intent and influences outcomes
- The role of AI in modern dealership communication strategies
- Practical approaches for building stronger customer relationships online
Whether you're a dealer principal, general manager, BDC leader, or marketing professional, this conversation offers valuable perspective on how dealerships can create more meaningful customer interactions while improving business performance.
Watch the full webinar to gain insights into the evolving customer journey and the strategies dealerships are using to stay connected with today's buyers.
