The Secret to Building Teams That Stick — with Carol Marshall on ASOTU
In this high-energy episode of the ASOTU podcast, our own Carol Marshall, COO of ActivEngage, pulls back the curtain on what it really takes to build a team that delivers world-class customer experiences to supercharge your dealership.
Spoiler: it's not just résumés and interviews—it's attitude, authenticity, and a little bit of brown shorts magic.
Carol joins Paul, Kyle, and Michael for a candid conversation about why intentional hiring and unbeatable hospitality are the cornerstones of growth for ActivEngage. From transforming ASOTU CON into a masterclass in how to make people feel seen to sharing how one client turned eight chats into eight sales, Carol doesn't just talk culture—she lives it.
If you're a leader, operator, or team builder who believes that trust, hustle, and heart still matter, this one's for you.
Listen in for insights on:
- Why "hiring for attitude" can outshine skills
- How great culture shows up in customer ROI
- The power of being fully present—for your team and your industry
Listen to the full episode to learn more about the driving force behind building the most successful team of human engagement experts.
