Your Word is Worth More Than Our Ad Budget– Here’s Your Cut
In automotive retail, a recommendation from someone who actually runs a store beats any sales pitch. If ActivEngage has earned its keep at yours, here’s how to pass that along and get rewarded for it.
You’ve probably gotten the call. A dealer you know, maybe from your 20 group, maybe a GM you came up with, is looking at a new tool. Before they sign anything, they want to hear it straight from someone who has actually run it.
Not a sales rep. You.
That call happens because dealers trust dealers. A recommendation from someone who has
sat in your chair, chased your numbers, and dealt with your headaches carries weight than any pitch deck ever could. If ActivEngage has earned its place at your store, the dealers in your network should hear about it from you. The ActivEngage referral program is how you get rewarded for making that introduction.
Why do dealers trust other dealers more than vendors?
Dealers trust each other because a peer has little to gain from the recommendation.When another dealer tells you something works, they’re describing real results from a store that looks like yours, rough patches included, not pitching you on a deal.
This isn’t a knock on vendors . We are one, and we know firsthand that a good vendor earns trust too. But a vendor and a peer answer two different questions. A vendor can tell you what a tool is designed to do. A dealer can tell you what it actually did once it hit the floor at a store like theirs. You need both, but the second one is the one that closes deals.
Where dealership buying decisions actually get made
Most of these decisions never get settled on a sales call. They get shaped in the rooms and
group chats where dealers compare notes. A few of the places it happens:
- The 20 group meetings where twenty non-competing dealers go through their benchmarks line by line. When one store posts a number, the rest want to know how they pulled it off. And when somebody says, "We cut our vendor list and added this one tool,” that’s not a recommendation – to the people in that room, it’s nearly a directive.
- The back-channel call a dealer makes before signing – "Hey, you use these guys, right? Give it to me straight, How is it going?”
- The GM text thread where the people you came up with, now running their own stores, are swapping what’s working and what isn’t in real time.
Whatever the channel, the pattern holds. A word from a dealer who has seen the numbers
travels further than any pitch, and it rarely stops at one conversation.
How the ActivEngage Referral Program works
Here’s how the program runs.
- Submit your referral. Fill out a short form with your info and the dealer you'd like to introduce. Takes under two minutes.
- They sign with ActivEngage. Our team reaches out, walks them through what human-centric conversations can do for their store, and handles the close. You don't have to sell anything — you already did the hard part by making the introduction.
- You pick your prize. Once your referral goes live, choose your reward from our prize list and we ship it straight to you.
There's no cap on referrals and no cap on rewards. Refer one dealer or refer ten — every qualified dealer who signs and goes live earns you a prize.
Put your word to work
The best calls in this business have always been made the same way. A dealer who has seen the numbers tells another dealer the truth, and that dealer listens. If you’re the one other stores call, you’re already part of that.
So if ActivEngage has proven valuable at your store, pass it along. Refer a dealer, pick your prize, and let our team take it from there.
Questions dealers ask about the ActivEngage Referral Program
What is the ActivEngage Referral Program?
It’s a way for dealers to refer a peer to ActivEngage and get rewarded when that peer comes onboard. You introduce a dealer who’d benefit from people-powered, human-centric conversations, our team reaches out and once your referral goes live you choose a prize that ships directly to you.
What do I get for referring a dealer?
View our list of prizes here. We ship it straight to you for every qualified referral that signs and goes live with ActivEngage. There’s no cap on how many dealers you can refer, so the more qualified peers you introduce, the more you earn!
Who can refer a dealer?
Anyone who knows ActivEngage well enough to put their name behind it and has a peer whose dealership can benefit from better digital conversations.
How do I get started?
Fill out the referral form with your info and your peer’s, and we’ll take
it from there! It takes less than two minutes.
