15-18%
lead-to-sale conversion spikes
66x
est. increase in revenue over cost
100%
Human support – day or night
About Cherry Hill Imports Auto Group
Since 1978, Cherry Hill Imports Auto Group has been family-owned and proudly rooted in the Cherry Hill, New Jersey community. With nearly 300 team members across five iconic brands — Volkswagen, Audi, Porsche, Mercedes-Benz, and Land Rover — plus a state-of-the-art body shop, the group has built its reputation on trust and relationships.
Chief Operating Officer Lou DiMattia has led the group for over eight years, driving efficiency, growth, and customer satisfaction across all operations. From showroom floors to digital storefronts, Cherry Hill Imports is committed to delivering a seamless, premium experience for every shopper, wherever their journey begins.
The Challenge
Before ActivEngage, Cherry Hill Imports faced a digital experience that left both shoppers and employees frustrated.
- Every chat went straight to the dealership BDC — piling onto the team’s already full plate of internet leads, phone calls, and service scheduling.
- After-hours inquiries created Monday morning bottlenecks, with shoppers waiting for answers and staff walking into a backlog of unanswered questions.
- Shoppers lacked instant gratification, bouncing away when they couldn’t get the immediate, accurate information they expected.
- Morale suffered as BDC agents struggled to catch up, spending more time clearing backlogs than delivering high-value customer experiences.
“The worst thing you can do is provide inaccurate information. I think having a chat service is necessary, but having one that is manned by real people 24/7 is essential.”
Lou DiMattia
COO, Cherry Hill Imports Auto Group
Our Solution
ActivEngage transformed Cherry Hill Imports’ digital storefronts into true extensions of their showrooms — always on, always human, and always delivering confidence.
- Instant, human answers, every shopper is met with a real person the moment they reach out. Questions get accurate answers right away to help customers move forward with confidence.
- Peace of mind, 24/7 — from early mornings to late nights, ActivEngage ensures shoppers are never left waiting, providing live coverage around the clock.
- Conversations that build trust, real people guide shoppers with accurate, brand-compliant information, creating confidence in the moment it matters most.
- One messaging partner for every brand and location ensures consistent quality, personalized support, and clear reporting with quick updates that keep pace with the market.
The Results
With ActivEngage, Cherry Hill Imports turned digital traffic into real connections — and the impact is felt in every corner of the business.
Stronger Conversions
Lighter Workloads, Stronger Focus
Confidence Around the Clock
