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6 Ways to Not Suck on Facebook

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You dedicate at least an hour of your day on your dealership’s Facebook business page. You chime in on posts about the auto industry, you change your profile and background photos, you post 8 times a day - YOU ARE COMMITTED. So why aren’t people liking your page?

Your Dealership's Staff Wants a Culture of Appreciation

Dealership Employee Appreciation

A dealership is often a high-stress environment, and if you don’t have a viable plan to show your employees that you appreciate them, you’re going to have to hire and re-hire over and over and over again…ad infinitum.

The Top Ten Auto News Stories of the Week: July 12 - 18

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Happy Friday, Dealers! As you know, ActivEngage puts together the top ten articles and blogs every Friday to keep you up-to-date on what’s happening in the auto industry! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe.

7 Crucial Days Following a Test Drive

automotive marketing, automotive follow up process, automotive follow up tips

...7 days...

How to Slaughter Your Competition Like the German Soccer Team

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The World Cup is finally over and the German soccer team was the clear winner of the tournament. They possessed, not only the talents, but also the inner qualities of a winning team - and everyone loves a winner, both on the court and off. So how can your dealership’s team slaughter your competition like the ruthlessly efficient Die Mannschaft?

The Top Ten Auto News Stories of the Week: July 5 - 11

Top 10 Blogs, Auto Industry News

The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things differently. It’s time to be innovative, dealers. Read and learn, then go forth and sell more cars!

Your Sales Team & Live Chat Associates Are Not That Different


The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important. 

5 Unlikely Places You Can Promote Your Dealer Chat Service

ActivEngage's Facebook Chat App

You may think that the only place a chat invitation belongs is on your dealership’s website, however there are many dealerships across the country who have expanded the marketing of their chat service in the most unlikely places, and have received real benefits from doing so!

The Top Ten Auto News Stories of the Week: June 28 - July 4

Top 10 Blogs, Auto Industry News

Happy Friday (and 4th of July), Auto Dealers! As always, ActivEngage lightens your workload by compiling the latest and most interesting news from around the web. Below you’ll find blogs and stories about responsive websites, the most “American-made” car of the year, and Facebook’s creepy experiment. Check them out:

3 Ways to Stay on Top of Your Live Chat Game


Live chat can be a great way to generate leads and build lasting relationships with your shoppers. When customers click to chat, they want knowledgeable associates that will answer their questions and build their trust. However, that’s not always the case...and the worst part is you could be avoiding it!

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