The Latest Auto Industry News and Live Chat Updates.

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--Flying witches, re-targeting ads, and a brand meltdown.

The other day I found this story on Slideshare and thought it was absolutely brilliant. It is a tale about a salesman named Brand trying to convince a girl named Jenny to like him. And it goes to show, just like real-world relationships, people aren’t going to associate with your brand unless they can find something they like about it and can identify with what they like about it.

I’ve recently been reading a book called, To Sell is Human by Daniel H. Pink, and he writes about how although 1 in 9 Americans work in the sales industry, we are all involved in some kind of non-sales selling activity in our lives - such as, convincing, persuading, and moving others. This certainly applies to dealerships, because although some your employees are traditional salesmen, there are others, such as managers and owners, who need to realize the importance of selling in their own position, which will absolutely improve your business’ culture and customer experiences.

You probably have noticed J.C. Penney's heartfelt apology taking over the airwaves after posting a 13 billion decline in revenue while trying to attract young customers to their stores.  In this new advertising campaign, the company admits it made mistakes and alienated many of its longtime customers. The voice-over in its most recent ad, "It's No Secret" states: “Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you."

We want to thank all of you who came out to the Digital Dealer Conference and ActivEngage’s After-Party last week. It was great to see old friends, meet others and put names to faces!

ActivEngage, the most trusted brand in automotive live chat, brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition--  the Telsa S is praised, social media stars, and YouTube subscriptions.

ActivEngage, Haystak Digital Marketing, and HookLogic are taking over the Blue Martini Lounge for one night only to bring you the best party for dealers, friends, and VIPs to let loose, mingle, and celebrate a successful conference.

I’m in the market for a new car. I’m getting married next month and need a second vehicle. So this past weekend I went out to a few dealerships to test drive small hatchbacks. All of the stores I visited had knowledgeable and helpful staff - except for one. I won’t say the dealership’s name but I will say that I was dumbfounded that this man has this job.

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- DD14, self driving cars, and playful whales.