Below you'll find a list of all posts that have been categorized as “Dealership Processes”
Internet leads from consumers who schedule and keep an appointment have a closing rate of almost 50%. Meanwhile, traditional ups typically close at 20%, says a recent study by PLADOOGLE, LLC. The study also found that if dealers go above and beyond by having the vehicle cleaned and make the shopper feel special during their showroom appointment, the closing ratio …
Since the inevitable death of organic social reach, dealers’ opportunity to reach and engage Facebook’s 2 billion users rests on paid advertising. Now that it takes a little more effort to promote your dealership on Facebook, those dealers who DO advertise will rise to the top. You can be one of them. If you’re familiar with Facebook Advertising, you know …
You may have heard that Google launched Google Business Profile Chat, a new feature that allows you to chat directly with customers on Google Search. But did you know you can also leverage today’s most popular form of communication for Google Ads, too? That’s right, thanks to the Google Click-to-Message ad extension, you can start SMS text conversations that will …
As you know, text messaging and SMS is quickly becoming the preferred communication method for car shoppers engaging with businesses. In fact, a recent Google study shows that car buyers no longer prefer to call the dealership, send emails, or fill out a form. Instead, today’s shoppers are increasingly turning to live chat and text to connect with your dealership …
You’ve invested a significant amount of time and money into optimizing your car dealership’s digital marketing strategy. Then, you’re told you have to make budget cuts because consumers aren’t buying cars like they were in 2016. What should you do? Well, maybe it’s easier to start with what you shouldn’t do. ActivEngage CEO on Live Chat During Slowing Car Sales …
We are well into 2021, and car sales continue to cool off despite the summer heat. As vehicle sales flatten, optimizing dealership service department best practices will play a critical part in maximizing dealership revenue. The service department brings in a large sum of money to your dealership, often accounting for a majority of the profit. Yet, it’s very likely …
June 12, 2017 (Orlando, FL) – ActivEngage, Inc., the most trusted brand in automotive live chat, is proud to announce a new service scheduling integration with DealerSocket, the automotive retail industry’s leading integrated technology platform. Under the new partnership, DealerSocket customers will now be able to leverage ActivEngage’s expertly-trained chat team to convert conversations into service appointments. Participating dealers will …
Unless you’ve been living under a rock for the last decade, you’ve noticed that just about everyone has a smartphone in their hand nowadays. In fact, over 2.8 billion people use the Internet from their smartphones. But even with the promise of a miniature computer in our pockets 24/7, it’s surprising that more dealerships aren’t leveraging the full potential of …
Accountability in the workplace is the paramount method to success. In order to justify your decisions as an owner or manager of a dealership, you have to be able to show the reasons why you are doing something, and so do all of your employees. If there is an action without a reason, there is no accountability for that action. …
