Desaturated neon sign reads 'change'

The Time for Change is Now: A Letter from our President

Last week our nation shuddered when we watched the unnecessary and tragic death of yet another unarmed black citizen, George Floyd.  It is unbearable that his death is just the latest of others preceding him who have senselessly died because of inadequate training, outdated policies and unrelenting racism.   This feels like an impossible letter to write.  As part of a …

Dysfunctional robot answering conversation with confusing messages

The Problems With Chatbots & Car Dealerships

Back in 2017, chatbots for car dealerships were the “next big thing”; they promised to provide more qualified sales opportunities at a lower cost. However, once bots started handling conversations for car dealers, it was clear to see where the communication gaps existed. From impersonal interactions to unhelpful responses, it was clear that chatbots could not stand in for dealerships …

ActivEngage news update

COVID-19: June Update from the ActivEngage President

ActivEngage Staff and Partners: As we continue to deal with the effects of the coronavirus and working remotely, I feel that how we identify ourselves and have defined our commitment to our people and our customers is indeed being tested. Our company was designed from the ground up to be a remotely managed human service and resource. Our goal is …

Happy woman chatting with dealership from home

[WEBINAR] Getting Personal During Social Distancing with DealerSocket

Did you miss our webinar with DealerSocket hosted by our very own, Carol Marshall, and Cavan Robinson of DealerSocket? These industry experts discuss automotive strategy and how your dealership can build virtual connections with buyers during social distancing. Watch the full webinar below. Then, read on to learn even more ways to use technology to your advantage and create meaningful …

Revolve online retailing tool with guide-by-side assistance for car dealers

3 Ways Revolve is Transforming Automotive Digital Retailing

Consumers are used to having everything at their fingertips, from ordering household items to food delivery. Now, with digital retailing, purchasing a car can also be at their fingertips. With Revolve, your customers can purchase a car without ever leaving their couch—and in a stress-free way. This fully guided service makes the purchasing process convenient, secure, and delivers true online …

ActivEngage news update

April 2020 Update: A Letter to All ActivEngage Partners

These are extraordinary times. I wake up every morning to what seems to be a completely new world. There is no roadmap to determine how to operate, but everyday work is still being done. People and teams are helping each other, in both simple and monumental ways. It is all heroic. That is what I use to keep me going. …

consumer privacy laws in automotive

Consumer Privacy in 2020: The New Age of Data Ethics

Welcome to the new decade and the age of data ethics. We’ve entered a time where consumers are warier than ever about how companies use their personal information—and with good reason. The risk of inadequate data security and lousy privacy practices has skyrocketed in the last few years.  Since 2013, 9.7 billion data records were lost or stolen globally. Almost …

Customer Journey Optimization for Car Dealerships

Customer Journey Optimization for Car Dealers: Part 1

Making the customer experience personal, seamless, and relevant is the new battleground. Studies show that for most of your customers, this is now a table-stakes expectation.  According to PWC, 59% of people will walk away after bad experiences, even when they love a company or product.  Your dealership might be feeling the harmful effects of a bad customer experience right …

car buyer trends 2019

3 Easy Ways to Keep Up with Car Buyer Trends in 2019

It’s important for businesses in all industries to stay on top of consumer trends. But, for the car dealer, it’s crucial to understand the underlying values that drive car buyers towards certain businesses and away from others.  Simply put, a dealership that aligns with its car buyers’ values and behavior will win their business. And to keep ahead, first, you …