ActivEngage’s Newest Product Giving Dealerships More Control on Trade Valuations

Having greater control over trade-in profits is ideal for any car dealership. The idea of giving customers the best car-buying experience possible while still retaining control of what both the dealer and the customer want is awesome. So with that being said, I have one question to ask: 

What if that became a reality? 

ActivEngage has announced that it has partnered with TradeVue to add TradeUp to its digital retail army. Through TradeUp, dealers can set monetary expectations for customers and drive them to the store. It gives dealerships a chance to show customers they are not alone through person-to-person chat. TradeUp will push more leads through the retail process, giving stronger income flow out of higher conversion rates for dealerships using ActivEngage. Now having a wide range of digital retailing innovations, ActivEngage is set to deliver a brand new and exciting car-buying experience for customers. 

“Eighty-five percent of shoppers are more likely to do business with a dealership that allows shoppers to start the process online. But that doesn’t mean they want to go at it alone,” exclaimed ActivEngage President, Ted Rubin. “We’ve already had tremendous success integrating messaging and retailing tools with CDK Global Connected Store. We’ve seen that today’s customers put a premium on personalized, live chat guidance.” 

Think about that; most shoppers are likely to work with a dealership that lets them shop online, but not without help. It’s making sure digital retailing does not come without the “human” aspect. Putting yourself in the shoppers position, it can be intimidating looking for a vehicle and you have no idea how to start looking for the right one. On top of that, you don’t want to bother visiting a dealership out of reputation and fear of doing something you weren't supposed to. With TradeUp, all of this weight is taken off a dealership’s back. 

“We’re thrilled to integrate with ActivEngage services to create this product. TradeUp is designed to maximize conversions and drive more down-funnel leads. Powered by the leading messaging provider in automotive and TradeVue’s best-in-class appraisal engine, TradeUp is a common sense addition to the retailing process,” said TradeVue CEO, Derek White. 

ActivEngage is restless in its pursuit of growing its online retailing and customer lifecycle. The arsenal has just gotten updated; AcceleRater, Social Advantage, ActivTarget and now TradeUp. 

To find out more information on ActivEngage and the innovations they provide, visit For more information on their upcoming visits, go to Visit booth 827!