Multitasking shoppers need digital marketing strategy

Automotive Marketing: How to Win Over Multitasking Shoppers – Part 1

Written By Carol Marshall

Do you ever have those days where you have a million things to do and haven’t the slightest idea how to get it all done other than to do multiple things at once? If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all …

accountability at the dealership

Accountability: A Manager’s Way to Success

Written By Carol Marshall

Accountability in the workplace is the paramount method to success. In order to justify your decisions as an owner or manager of a dealership, you have to be able to show the reasons why you are doing something, and so do all of your employees. If there is an action without a reason, there is no accountability for that action. …

Hire millennials at the car dealership

4 Reasons Your Dealership Should Hire a Millennial Workforce

Written By Carol Marshall

Generation Y has gotten a bad rep over the past few years, however there are some distinct characteristics that should not be overlooked when considering them to be a part of your dealership’s staff. The following characteristics are advantages that could increase your bottom line, so listen up! All About That Tech Millennials are tech savvy. They grew up during …

car dealership employees holidays

Avoid Post-Holiday Blues and Boost Employee Morale

Written By Carol Marshall

I hate to be the one to say it, but (once again) the holidays are practically over. The excitement of gift-giving and receiving dies down, and we forget about the famous annual ball-drop. As you go back to your daily routine, it’s important not to lose momentum. Leverage the holiday atmosphere to kick off the new year on the right foot! …

Emotional intelligence sells more cars

Emotion + Information = Expert Selling

Written By Eric Schlesinger

They say people buy with their emotions. However, what actually happens is a mix between influential information and emotional cues. MarketingProfs provides some great insight about the different degrees of emotion and logic in the buying process. In this article, they discuss how the beginning and aftermarket stages of the buying cycle are the most emotionally-driven; once shoppers get closer …

Make dealership holidays more merry

5 Ways to Spread Holiday Cheer to Your Dealership’s Employees

Written By Carol Marshall

It’s the most wonderful time of the year — but it can also be the most hectic as your dealership plans for the next. These long days at work can make your staff feel like it’s not quite the holidays. But you can change this dreary feeling, and shuffle in some holiday spirit at your dealership! Here are 5 easy …

Calling from a business phone

6 Do’s and Don’ts For Handling Calls to Your Dealership

Written By Eric Schlesinger

Incoming calls are some of the hottest leads for a car dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess. Bad phone practices will negatively affect your dealership reputation, your customer loyalty, and the acquisition of new customers. In today’s blog, we’ll discuss some Do’s and Don’ts your call dealership …

Winter Tips for Better Dealership Processes

Have You Winterized Your Dealership Processes Yet?

Written By Carol Marshall

Dare I say it…soon enough, it’s going to be winter. And when winter comes, you’re not going to share another Game of Thrones meme, but you are going to ensure that everyone (your staff, your vendors, etc.) is prepared for what happens in winter – such as holidays, bad weather, illness…maybe even snowball fights. So, what kind of processes are …

automotive infographics

3 Automotive Infographics You Need to See

Written By Eric Schlesinger

In the Age of Information Overload, infographics are here to help us “boil it all down.” They’re visually appealing and can be an excellent way to get information quickly! If you don’t have time to read a bunch of text, these automotive infographics get right to the point. In order to help you stay up-to-date on consumer trends efficiently, ActivEngage …