Privacy Statement, effective as of January 1, 2013
ActivEngage, Inc. (“ActivEngage” or the “Company”) is committed to protecting the privacy of individuals who visit the Company’s Web sites (“Visitors”), individuals who register to use the Services as defined below (“Customers”), and individuals who register to attend the Company’s corporate events (“Attendees”). This Privacy Statement describes ActivEngage’s privacy practices in relation to the use of the Company’s Web sites and the related applications and services offered by ActivEngage (the “Services”).
1. Web sites covered
This Privacy Statement covers the information practices of Web sites that link to this Privacy Statement, including www.activengage.com, www.livechatfaq.com and www.messagemenow.com.
2. Information collected
When expressing an interest in obtaining additional information about the Services or registering to use the Services, ActivEngage requires you to provide the Company with personal contact information, such as first and last name, company name, street address, phone number, and email address (“Required Contact Information”).
As you navigate the Company’s Web sites, ActivEngage may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the Company’s Web sites (such as the Web pages viewed and the links clicked).
3. Use of information collected
The Company uses Required Contact Information captured to contact you regarding your request for more information or enrollment for the Services.
The Company also uses Required Contact Information to plan and host corporate events, host online forums and social networks in which event attendees may participate, and to populate online profiles for Attendees on the Company’s Web sites.
The Company may also use Required Contact Information for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company, its affiliates, and its partners, such as information about promotions or events.
ActivEngage uses Web Site Navigational Information to operate and improve the Company’s Web sites. The Company may also use Web Site Navigational Information alone or in combination with Data About salesforce.com Customers and Data About salesforce.com Attendees to provide personalized information about the Company.