Chat Your Way To Automotive Sales.
Todd L. Smith, co-founder of ActivEngage, will give a presentation on the benefits of using live chat to engage visitors and increase sales and customer satisfaction called, “Chat Your Way to Automotive Sales” on Tuesday, October 7th, from 1:30 pm - 2:45 pm in room 220 during the 5th Annual Digital Dealer Conference & Exposition. Mr. Smith’s presentation will touch on the following points:
- How to start a chat without turning off or scaring away your visitor
- Key strategies to identify which visitors on your web site are most likely open to chatting
- Why creating trust and fixing web site holes equals more sales
- Seven key trust-building key words and phrases you should use in all your chat conversations
- How to use a 4-step conversation process to quickly identify a buyer
- Why live chat is uniquely sensitive and different from phone and face-to-face selling
- Why using a traditional in dealership sales process through live chat is a recipe for disaster
- Why you can't use live chat to jump in and "sell"
- Why repeat visitors who chat with you are most likely to be buyers
- How to spot trends in a chat session indicating an interested buyer
- How to track your sales that included a chat conversation to measure your ROI
- How to identify when it is appropriate to suggest a live phone call
- Key phrases that you can use to move someone from a chat to a live phone call
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