We all recognize Facebook as the premiere online social networking website and most companies have at least a small presence on the platform for networking and engagement. There are a number of ways businesses can use Facebook to support their marketing efforts, but Facebook advertising is one of the most powerful social media tools to reach target audiences and drive more traffic to business pages or dealership websites.
Facebook advertising works on a bidding model similar to Google AdWords. The only difference is that CPC (cost-per-clicking) rates on Facebook are much lower, meaning a budget of $10/day can go a long way.
Don’t know how to create a Facebook advertisement? Have no fear - Todd Smith, Co-founder and Chief Executive Officer of ActivEngage, Inc., the most trusted brand in automotive live chat, will show you step-by-step instructions for building your first Facebook ad.
If you are interested in learning more, I highly recommend reading “The Ultimate Guide to Facebook Advertising” by Perry Marshall and Thomas Melochie, and “Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques” by Marty Weintraub. These two books will give you a better appreciation of Facebook Advertising as well as Facebook Ad Copywriting Strategies.
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