Orlando, Florida — (October 12, 2009) ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat with business intelligence for dealer websites, today announced the release of a new eBook, Facebook for Auto Dealers. The next in the ActivEngage series of dealership best practices eBooks, the latest release helps dealers understand the business applications of social media and determine whether using Facebook is right for their dealership. When a dealership is ready to get started, Facebook for Auto Dealers provides complete information to begin immediately. The eBook is designed to cut through the noise of social media hype and buzz, with a laser focus on Facebook to help dealers connect with more consumers than ever before.

With more than 300 million active users, Facebook is one of the largest and fastest growing social networking sites. As such, it is arguably the best social media platform for dealers to connect with consumers online. The eBook includes a high-level discussion of social media as well as detailed steps to help dealers get started on Facebook. It also includes practical "Dos and Don'ts" with very specific examples to help dealers approach Facebook with the right attitude and avoid common pitfalls. Insights from industry and social media pioneers Jared Hamilton of DrivingSales and Jeff Kershner of DealerRefresh are also included in the new eBook.

Facebook for Auto Dealers helps establish clear expectations for the amount of time and effort, and the skill set required for social media success. After reading the eBook, dealers will have a useful engagement strategy to communicate with consumers on Facebook, ultimately leading to more sales.

"Because there are so many social media platforms, this new area can seem overwhelming," commented Todd Smith, ActivEngage founder. "We selected Facebook to help dealers narrow their focus and get started quickly and easily. The whole point is to connect with more consumers online. We concentrate on Facebook because it is one of the largest social networks and its fastest growing demographic is users 35 years of age and older. Also, a dealership can easily get started on Facebook with just 20 minutes a day."

Download a free copy of Facebook for Auto Dealers today at: www.activengage.com.

About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.