Orlando, Florida — (October 1, 2008) ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat for dealer websites, today announced that company founder Todd Smith will lead two sessions at the upcoming Digital Dealer Conference at the Gaylord Texan Resort in Grapevine, Texas. Smith's sessions at the fifth annual conference are titled "Internet Automotive Sales 101" and "Chat Your Way to Automotive Sales." A founding member of the Association of Automotive Internet Sales Professionals (AAISP), an official conference sponsor, Smith has spoken at all Digital Dealer Conferences.

On Monday, October 6 from 9:00 am to 11:15 am Smith, along with industry pioneer David Kain, will lead the pre-conference interactive session, Internet Automotive Sales 101, designed specifically for attendees who are new to using the Internet for automotive sales. This "newbie" training is a bonus session to provide an introduction to Internet and technology based sales. Smith will summarize the history of IT and automotive retail and bring participants up to the present. Kain will then discuss the present state of IT and automotive retail and where it will be in the future.

As a part of the "Internet Sales Track," on Tuesday, October 7 from 1:30 pm to 2:45 pm, Smith will also lead the session "Chat Your Way to Automotive Sales." Participants of this hands-on presentation will learn how to use live chat to engage website visitors and increase sales and customer service. Smith will provide detailed information to help participants: connect with visitors in real-time, enhance their sales system and use chat to increase website conversions. In addition to learning how to use chat to increase vehicle sales, participants will learn how to use chat to increase parts and service sales and profits.

Commented Smith on the Digital Dealer Conference speaking engagements, "I am exited to present this timely information. Each session is designed to help dealerships use technology to increase sales and profitability. More than ever, dealers need to maximize their marketing budgets. Dealership websites are a potential gold mine. Through engaging consumers on their websites, dealers can increase their website leads by 50% to 300%, while simultaneously decreasing their marketing spend. My goal during the presentations is to share real world, 'how-to' information that a dealer can take back to his or her store and start to use immediately."

Visit www.activengage.com/digitaldealer for more information about his sessions at the upcoming conference.

About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.