Orlando, Florida — (June 30, 2009) ActivEngage, the automotive industry's premier provider of proactive live chat with business intelligence for dealer websites, today announced the latest release of their proprietary live chat software and services. The new enhancements were made based on direct feedback from dealers, consumer trends and the latest advancements in technology. The new version enables even more personalized communication with consumers, enhanced efficiency in lead management and advanced, consolidated reporting. Expanded capabilities let dealers collect more customer intelligence from site visitors to guide communication, both during and after chat sessions, and move even more shoppers through the sales cycle.

Enhanced efficiencies include sending chat leads to specific departments; parts leads can be sent directly to the parts department, service leads to the service department, new car leads to new car sales, etc. Alternatively, depending on the size and organizational structure of the dealership, all leads can be sent to a single person. In addition, dealers can now survey website visitors. These fully customizable surveys are available for both pre and post-chat, allowing dealers to collect valuable data from visitors both before and after chat sessions. Pre-chat survey information is also included in the chat window, enabling chat agents to use this knowledge to help guide conversations.

In addition, all text from chat transcripts is now available in database format for reporting. For example, dealers can monitor the number of times any particular make or model was discussed in chat. This business intelligence can then be used to inform special offers and promotions, based on what the majority of consumers are looking for at the dealership website. Real-time form-field tracking also lets dealers monitor visitors' online form entries as shoppers actually enter the information. This data is also captured even if shoppers do not complete and submit the entire form. Further, completed form-field values are now shown in the chat window, along with complete visit details.

Fully customizable reports are also available, allowing dealers to view and mine data in the format best suited for their dealership's unique needs. Consolidated reporting, across multiple websites, is another new feature of the system upgrade. Reporting is now available in a single location, for dealerships with a single website, or dealer groups with 100 websites. The upgrades also include advanced server detection and tracking that make it easier to identify where shoppers come from. This increases the automated, custom actions that can be performed when triggered from shoppers' actions at the website.

"We spend a lot of time talking to our dealers and we take their ideas and requests very seriously," commented ActivEngage co-founder Ted Rubin. "The latest version of our live chat software and services includes upgrades and advanced features that have been rigorously tested and are proven to help dealers move more previously anonymous site visitors through the sales funnel. The enhanced reporting capabilities also increase the business intelligence dealers can use to guide and continuously improve communication, based on what's working best for site visitors."

About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.