Orlando, Florida — (July 14, 2008) ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of live proactive chat engagement for dealer websites, today announced the expansion of its services. In response to rapid company growth and dealership feedback, ActivEngage now offers three levels of live chat to meet every dealership need. In addition to ActivEngage's flagship concierge service, dealers can now choose which service plan is best suited for them. On average, dealers using ActivEngage typically triple the leads generated from their existing dealership websites.

"ActivEngage is here to help all dealers better serve their website visitors and increase lead generation," commented Todd Smith, ActivEngage co-founder. "As we've grown and worked with more and more dealerships, we found demand for multiple service plans. We want to make sure all dealers can benefit from the ability to interact with their customers online, similar to how they interact in the showroom."

Tier one, ActivSite™, is for the do-it-yourself dealer who wants to manage live chat from within the dealership using their own personnel. This option lets dealers benefit from ActivEngage's proprietary chat application to open a line of communication between the dealerships' website visitors and its staff. The software allows chat reps to see referring pages, the key words visitors used to find the site, and whether they came from paid or organic search. Once at the dealership website, chat reps can also see visitors' click paths through the site and how long visitors stay on each page. This information provides dealers valuable insight into customer behavior so that sales people can make better business decisions based on behavioral modeling.

The second tier, Guardian Oversight™, offers all the benefits of tier one with the addition of handling all chats that the dealership does not respond to within a set amount of time. This option works well for dealerships whose in-house staff members are occasionally too busy to respond to all chats. This way, dealerships can manage chat themselves, while also ensuring that all chats receive responses, even during peak web traffic periods.

ActivEngage Concierge™, the flagship offering, still provides premium full-service chat for dealerships. This includes software, highly trained chat reps devoted to the dealership, business intelligence, statistics and transcripts. Most dealerships still find that this service provides maximum benefit.

About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.