Waltham, MA — (April 15, 2008) IMN, provider of the most widely-used e-newsletter service for automotive dealers, and ActivEngage, an interactive virtual chat sales team that helps dealers sell more cars, announce a partnership that will bring live chat to IMN's Loyalty Driver(tm) e-newsletters. The live chat feature will enable dealers using Loyalty Driver to further attract and engage readers at the exact moment they're most likely to become a lead.

By combining the ActivEngage chat feature with Loyalty Driver's wealth of product and lifestyle articles and call-to-action tools, readers will be encouraged to reach out to their dealership and start a conversation. Through the partnership of IMN and ActivEngage, dealers will now have the ability to engage a lead through their e-newsletter instantly, with minimal effort on their part. In addition, the partnership will give dealers using Loyalty Driver access to ActivEngage's highly effective virtual sales team, helping dealerships target leads more effectively and turn them from readers to purchasers in a shorter amount of time. Dealerships using ActivEngage's virtual sales team typically triple the amount of leads they receive from their own websites.

"We're proud to offer ActivEngage live chat as a feature of Loyalty Driver. Until now, managed chat for auto dealers has been a disjointed experience. By fully integrating Loyalty Driver e-newsletter content with ActivEngage's virtual BDC we will provide a seamless experience for the end user and ensure relevant and productive chat sessions that turn more dealer subscribers into leads," said Brian Epro, director of IMN's Automotive Services Group. "We strive to provide a powerful marketing platform for dealers with tools that drive both customer loyalty and increased revenue. This partnership enables us to hand-deliver customers to dealers at the time they're most ready to make a purchase."

Live chat becomes a feature among many other call-to-action prompts throughout Loyalty Driver that help shorten the sales cycle and bring additional leads to dealerships. Through the use of engaging product and lifestyle content, articles that help drive interest, mobile coupons and links back to dealer websites and now live chat, Loyalty Driver delivers customers to dealerships like no other e-newsletter available in the market today.

"We are very excited to work with IMN. Dealers have provided sales people in their sales rooms for over 100 years and ActivEngage bridges that gap for the Internet by providing a top level, experienced virtual sales force online. We are creating a live interaction that is a real-time solution for the modern car shopper. It helps dealers reach out, touch and interact with these shoppers," stated Todd Smith, ActivEngage co-founder.

For additional information on IMN's Loyalty Driver e-newsletter, visit www.imnloyaltydriver.com.

About IMN:
IMN specializes in providing e-communications services that enable companies to communicate to their customers using content-driven e-newsletters, HTML email, micro-sites, and blogs, which are designed to drive measurable brand impact and product visibility, leads and sales. In 2005 IMN launched the Auto Services Group with its flagship product, IMN Loyalty Driver(tm), a fully managed e-newsletter that allows auto dealerships to communicate with their customers via multi-media capable email and e-newsletters for increased customer loyalty and new business in vehicles, services and parts. With a unique content-driven approach that grabs reader attention while promoting a dealership's brand and generating product visibility and leads, Loyalty Driver is used by over 700 auto dealers nationwide. IMN serves customers worldwide and is headquartered in Waltham, MA. Additional information can be found at www.imnloyaltydriver.com or by calling 1-866-964-NEWS.

About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.