Orlando, Florida — (March 10, 2009) ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat marketing for dealer websites, today announced the launch of ActivTestDrive, dynamic virtual test drives integrated with live chat. When combined, live chat and video create an interactive, real-time experience for website visitors that increases excitement and lead generation. ActivTestDrive’s enhanced level of service and engagement lets dealerships create an exceptional first impression and helps turn more passive website browsers into active buyers. ActivEngage has partnered with Cinemotion Studios to provide AutoMotion video technology.

ActivTestDrive’s short, engaging virtual vehicle test drives with live chat offer shoppers a dynamic, thorough experience of vehicles. Shoppers can ask questions as they learn about vehicles and request more detailed information, all with instant response from chat agents. The use of video and live chat also allows a more controlled sales process at the website that can be integrated into the overall dealership sales process. Chat agents can move customers from videos on to rebates and incentive for vehicles viewed, and then move to current available inventory at the dealership, using ActivEngage’s Shop With Me technology. ActivTestDrive lets the dealership experience the virtual test drive with the shopper, co-browse pages together, and move site visitors further along the sales process, all without picking up the phone, or sending email, right at the dealership website with real-time interaction. ActivTestDrive creates a unique process where each sales step builds upon the last one, with qualifying questions along the way to make sure dealerships get the highest qualified leads.

"Consumers increasingly rely on videos to aid in purchase making decisions," commented Todd Smith, co-founder of ActivEngage. "Combining video and live chat creates a rich media event at the dealership website, and lets dealers offer a dynamic, two-way conversation and experience. This increases customer excitement and offers the instant gratification that more and more shoppers expect, resulting in increased lead generation. And we have found an excellent partner with Cinemotion and their leading video technology. Combining video and chat gives dealers the best of both worlds, creating a dynamic, interactive experience that moves consumers further through the buying cycle."

About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.