Orlando, Florida — (February 3, 2009) ActivEngage (www.ActivEngage.com), the automotive industry's premier provider of proactive live chat marketing for dealer websites, today announced the release of the industry’s first live chat eBook: “Seven Reasons Live Chat Fails.” The new eBook provides specific instructions to help dealers engage website visitors in two-way communication to decrease abandonment rates and increase website lead generation. The new eBook is the first in a series of free educational resources to help dealers better understand how to maximize live chat’s potential and avoid common implementation and management pitfalls.

According to industry statistics, the average dealer loses around 2,440 sales opportunities each month from website visitors who abandon dealership sites without taking any action. Used properly, proactive live chat lets dealers engage more site visitors, provide better service and begin building relationships with consumers online. “Seven Reasons Live Chat Fails” provides detailed information to help dealers take advantage of missed opportunities through properly deployed proactive live chat. Further, the eBook format was specifically selected because it is fast and easy to read, making it convenient for busy dealers to increase their knowledge and online effectiveness. The eBook also includes a live chat time line that details the history of the medium and discusses important reasons earlier versions failed to produce results for dealerships. In addition, the eBook includes specific tips to use live chat to increase customer satisfaction and sales. Opportunities include vehicle sales and all other dealership profit centers, including the high margin parts and service departments.

“We created the eBook to help dealers understand the power of live chat. When properly deployed and managed, most dealers see results literally the first day of use and can easily double their website leads,” commented Todd Smith, ActivEngage co-founder. “Live chat lets dealers start a conversation with website visitors and begin building rapport early in the online sales process. This significantly increases the chances that website visitors will become showroom visitors. Proactive live chat lets dealers “meet and greet” website visitors the same way they greet customers in the showroom and has become one of the most cost-effective methods to increase website lead generation and sales.”

Download “Seven Reasons Live Chat Fails” at http://www.activengage.com/Downloads.shtml.

About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business logic was designed in dealerships to meet the needs of sophisticated automotive shoppers. It laser targets each website visitor with the exact right message at the exact right time to get them to take action. The system has been strenuously tested for every type of dealership. It works because the company founders have over 30 years of retail automotive and technology experience, giving ActivEngage a true 360° understanding of the needs of automotive shoppers. Partnering with ActivEngage increases lead generation and offsets the increasing marketing costs associated with the sale of new and pre-owned automobiles. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.