• Karl Chevrolet Internet Sales Manager Jason Mickelson sought a cost-effective way to create a more interactive website experience for consumers and generate more first-party leads.
• The dealership began using the ActivEngage ActivSite, self-service online chat solution in February 2009.
• The dealership website now averages five live chats per day.
• Site visitors who chat are the most likely to schedule and keep appointments at the dealership.
• In less than two months of using ActivEngage the dealership has sold more than a dozen vehicles directly from chat.
• An average of 25% of leads generated from chat are for parts and service.
• The dealership has received tremendous positive feedback and customer satisfaction with the website is at an all-time high.

“I researched live chat options extensively. I knew that we needed to begin offering the service at our dealership website as more and more consumers expect the option. I also knew that we wanted to handle the chats from within the dealership. ActivEngage offers the best solution for our dealership needs through their ActivSite offering. In less than two months of use, we’re now generating more leads from our own site at a fraction of the cost of other lead sources. Live chat is an incredibly fast, efficient way to provide outstanding service on the dealership website and to increase lead generation.”

“In addition to the increase in leads, especially for parts and service, I have been most impressed with ActivEngage’s level of service and training for our dealership. They are always available. In fact, we frequently use live chat at the ActivEngage website for fast answers to our questions. I am quick to recommend them to others, based on the results and the level of service they provide.”

About ActivEngage (www.ActivEngage.com)

ActivEngage’s proprietary business logic helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

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