• Jose Alonso, e-Commerce Director for Jenkins Auto Group sought a method to engage website visitors at the group's five dealerships, including Acura, Mazda and three Hyundai stores.
• Alonso thoroughly investigated live chat services, selected the ActivEngage ActivSite solution for his dealerships and launched the service in May 2009.
• Within the first month of use, the group increased web traffic, website lead generation and online sales by an average of 50%.
• Hyundai of Bradenton increased Internet sales from 12 units to 30 units in the first month of use.
• Jenkins Auto Group went from spending up to $20,000 per month in traditional advertising to spending less than $1,000 per month online, and sales have increased.
• Website visitors now spend an average of five and a half minutes on the group's websites, up from just two minutes before launching ActivEngage.

“Chat is the 'missing link' for our industry right now and ActivEngage's live chat is what we've been waiting for; it's interactive and instantaneous. Website visitors just love it, regardless of the franchise or demographic. People are at your website right now, hundreds of them, and that is where dealers should be communicating with consumers. ActivEngage's service is outstanding and they offer all the advanced features, including 'whisper technology,' that no other chat service provides.”

“The dinosaurs died because they didn't adapt and that is what's happening to many dealers today. At Jenkins, we stay ahead of the curve. I manage Google keyword campaigns for every store. I can also monitor where site visitors come from, what search terms they use, what pages they view, and more. Using ActivEngage, I now generate so many qualified leads from our websites that I have stopped purchasing any 3rd party leads. The live chat business intelligence guides our interaction with consumers and we use the information to personalize communication with shoppers, based on their needs, in real-time. Customers now interact with us more on our websites, which translates to more sales for us.”

Please contact Amanda Tossberg (615-445-9577) to arrange an interview and/or for additional quotes.

About ActivEngage (www.ActivEngage.com)

ActivEngage’s proprietary business logic helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

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