• Bill Dube Hyundai Owner and General Manager Scott Dube re-organized the dealership operations around the dealership website and online presence in early 2008.
• Online marketing veteran Todd Cole joined the dealership as Internet Director in July of 2008.
• Dealership ceased almost all traditional media spending because its effectiveness can be difficult or impossible to measure.
• Launched the ActivEngage live chat solution in December 2008 and sold a vehicle, literally from the first chat initiated on the first day of deployment.
• Vehicle sales have doubled since Todd began the serious Internet initiatives last year.
• Live chat has helped dramatically increase website lead generation and these first party leads now have the highest closing ratio for the dealership.
• Despite overall industry conditions, the dealership looks forward to a great 2009.

“Customers on the website like the instant gratification that live chat provides. Shoppers have questions and want more information. With live chat, we can help guide shoppers through the website and help them find the information they need really fast. It makes a great first impression and begins the relationship before the shopper ever sets foot in the dealership, or even makes a phone call or sends an email.”

“Chat is another lead provider and with the best conversion to sales. We love it here. If you don’t have chat, you’re missing the boat. It’s simply the best lead generating tool out there. And our clients couldn’t be happier with the instant gratification it provides.”

About ActivEngage (www.ActivEngage.com)

ActivEngage’s proprietary business logic helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website. ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

Return To Main Article Page