McGrath Lexus, located in Chicago, has a very aggressive Internet strategy that now incorporates ActivEngage, a service that provides a virtual sales team for the McGrathlex.com website.

McGrath Lexus is now positioned to accelerate their online marketing business by being able to not only engage each website visitor but also leverage and quantify the back end data that ActivEngage generates helping to fine tune and improve the website experience of each and every visitor.

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Phil Smith of Acura of Pompano Beach is situated in the heart of South Florida, where competition is fierce and traditional media advertising rates for television, radio and print are extremely expensive.

In this environment dealerships that don’t innovate and merely maintain the status quo do not survive. In 2007, while faced with this dilemma and seeking to increase market share, General Manager Jim Behar took a gamble and moved 99.9% of his marketing budget online.

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