Soccer Stadium

Be the Cristiano Ronaldo of Dealerships

Written By Ted Rubin

News about the World Cup and its rockstar soccer players have been making headlines lately. One of the hottest players of the moment is Cristiano Ronaldo, who’s not only an exceptional player but a major brand ambassador for big hitters like Nike. So, how can you rep your dealership brand like Ronaldo? Have an Alter Ego According to Nike, Ronaldo …

Car Dealership volunteer

3 Reasons Community Involvement Benefits Your Dealership

Written By Carol Marshall

“I’m just not sold on the whole volunteering thing” – Said no dealership, ever In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, …

Don't use these words at the showroom

Dealer Terminology You Should Never Use Around Your Customers

Written By Eric Schlesinger

“It is the obvious which is so difficult to see most of the time. People say, ‘It’s as plain as the nose on your face.’ But how much of the nose on your face can you see, unless someone holds a mirror up to you?” ― I, Robot Have you ever tried to look at your nose? You can’t because …